WORLD CLASS DESTINATION
With over 3,000 years of history, Alicante, the capital of the Costa Blanca, is located on the east coast of Spain, to the south of Valencia. Of all Spain’s mainland regional capitals, Alicante is one of the most influenced by tourism due to its excellent weather and its proximity to some of the country’s most popular Mediterranean resorts, such as Benidorm, Altea and Torrevieja.
However, it is a dynamic city with its own castle, a picturesque old quarter and charming marina and waterfront. The local restaurant and club scenes are buzzing.
The Old Town, or El Barrio, is the historical heart of Alicante, and one of the loveliest spots to spend the day. With its winding cobbled streets and charming houses adorned with flowers, its an absolute must-visit for those looking for some old-world charm. When the sun goes down the barrio comes to life as everyone from local to tourist heads here for drinks and tapas.
Just 40 minutes from Alicante, not far from Benidorm, is a cluster of large hotels, perfect for conferences and meetings. In this area, the sea, the local sierra hills and wineries all provide fantastic opportunities for group activities once the meetings are over.
For those with a sweet tooth, trying the local turrón is an absolute must. Turrón was originally a nougat made with honey and almonds but nowadays comes in all flavours, often covered in chocolate. It is a staple for every Spanish household at Christmas time.