About Us 

Factor 3 Events was founded in 2004 by a small team of people who had been working together for a large, well-known agency, and who wanted to design and deliver their own events in a more creative and bespoke way. Unchanged in our mission, our international team works with events agencies and brands to create stand-out experiences and live events.

Our Values

3 Reasons why Factor 3 Events is the right choice.

Our Core Values: Creativity, Sustainability, Respect

What we do

From conception to execution, both full-blown events and the individual services from which they are comprised are designed to fulfill all your objectives: from the motivational to the budgetary; from the creative to the educational and everything in between.

Our Events

Check out a selection of events that we have created with our partners


Our Destinations


Wonderful Spain is one of the most visited countries in Europe and for very good reason.

Factor 3 Events works all over Spain so let us help you select the best destination for your event.

Basque Country
Costa del Sol
Balearic Islands


Don´t just take our word for it!


Oliver Smith


Our number one, go-to DMC in Spain! Toby and his amazing team of creatives, operational masterminds and all-round superstars go above and beyond year after year, creating unique, fun experiences for our global sales team of 300+. From taking over the entire Olympics Stadium for an afternoon of team-building, to ensuring our delegates are greeted with friendly, multi-lingual reps at the airport (at all hours), nothing is too much trouble. Looking forward to the next one!

Dow Jones

Jessica Charles


Factor 3 are Black Tomato Agency’s  number 1 choice partner when it comes to creative and unique incentive solutions in Spain. Their response to brief and local destination knowledge is unmatched and their personal approach makes working together a smooth and seamless experience. They strike the perfect balance between remaining readily available during the brief and pitch process and then supporting the wider onsite team with experienced and professional event delivery. It’s a partnership for the win.

Black Tomato Agency - The Black Tomato Group - London and New York

Catherine Hills

etm productions has had the privilege and delight of teaming with Factor 3 on client projects for over 15 years. Toby, Barbara and the entire Factor 3 family have always worked with enthusiasm, creativity and efficiency to ensure a great outcome for all involved – from roaming robots to posing pugs – they’ve helped it all happen seamlessly. We wouldn’t consider a live event in the Spanish region without their tireless support. A 5*recommendation from all of us!

Kim Williams

As a U.S. company who has worked with multiple DMCs throughout the world, I need to let you know just how great it was to work with Factor 3 Events!

When our client originally came to Barcelona, she initially met with another DMC. However, she didn’t feel like the venue recommendations were what they were looking for.

Upon contacting Factor 3 Events she instantly engaged with your company, and you rapidly and expertly identified the best venues for the project, providing an impressive selection of fabulous options! From that initial meeting, and throughout the preplanning and execution phases, everything was absolutely flawless! It was abundantly clear that you went out of your way, in every respect, to deliver an event of the highest caliber.

In short, the service at Factor 3 Events was exceptional and seamless, and your staff was an absolute joy to work with. The high level of professionality we experienced made the project run incredibly smoothly, and in particular we greatly appreciated the round-the-clock communication updating us on any changes, and by the clear-cut transparency of your budgets and ease of your processes in general.

We cannot thank you enough for all that you did for us!


Colleen Healy

Working with Factor 3 Events on this run-up to the complex kickoff event for our client was seamless. Communication was effective, all inquiries addressed and questions answered in a timely manner. Despite the multiple channels involved, we did not miss a beat. Factor3 made tough decisions seem simple too.  On site, the Factor3 team were present on the set-up and live event day, start to finish. We executed a flawless walkthrough with the client, and the team was always ready to help with any last minute requests, such as multiple kosher meals requested on site to be delivered in minutes … and post event: I have already received my final invoice. This makes reconciliation so much easier for me which is extremely appreciated as I move into my next events.

For our two internal team receptions, the Factor3 team and I made quick decisions allowing us to wrap up these dinners far ahead of onsite dates. I got all of the answers that I needed within days. We were able to customize menus at both venues, which the client was very happy about. The clients cannot say enough great things about these two dinner events. I am so grateful for Factor3’s help in making these such a hit.

My Factor3 team were true professionals and extremely good at what they do, and always had a smile on their face. Their quote was “how can I help”, and it put me truly at ease throughout these events

Thanks again and looking forward to future events with Factor3.  All the very best.

Lex Butler

I wanted to say what a pleasure it was to work with Factor 3 and both of you individually. Nothing was ever too much trouble for you, you dealt with the multiple countries and multiple requests with ease, grace and with such support. It felt like you were all part of our own team, not a 3rd party supplier. It is rare to get that these days and I certainly haven't had that for a long time. You have helped deliver one of the most successful European Symposiums the client has had and for us, ensured we had nothing to worry about on the periphery while we delivered this event.

Ben Hawkins

I have worked with Toby and Factor3 on so many occasions over the years and there are many reasons for this. Factor 3 are my first point of contact when planning projects in Spain. It’s so great to work with a team that bring the kind of production values and professionalism that one comes to expect of trusted partners and is always harder to find outside the UK. Since Factor3 is made up of such a talented mix of individuals they have the local knowledge, contacts and above all creativity not only to respond to a brief, but think beyond it and provide much much more. Its not just about that, they add value to what is delivered at every turn and also provide you with peace of mind. A Destination Management Company has too bad a name in my book so I would never describe Factor3 as this, rather I see them as the most trusted and reliable partner to work with in Spain. Factor3 is true enabling partner in event delivery - if you think you know what their areas of expertise are it's worth asking them again, because they can support events in so many ways

Barbara Braschoss

It is hard to find a trustworthy, sympathetic and loyal partner in this business – but if you have one, you should go for it. Within the last 7 years we have been working with Factor3 on many events – incentives as well as big events for our clients out of the automotive business. Apart from their creativity and manpower – they do know, how to arrange whatever is necessary even with spontaneous changes. (I) am looking forward to our next projects and please do not hesitate to get in contact.

Heidi Flux

Liebes Team von Factor 3 Events!

Vielen Dank für die professionelle Umsetzung unserer Veranstaltung in Barcelona! Unsere 1. Veranstaltung im Ausland nach der Pandemie. Alles hat hervorragend geklappt und war sehr gut vorbereitet. Unser Kunde und natürlich auch wir waren sehr zufrieden und kommen sehr gerne wieder!

Factor 3 on wheels: sustainability!

Nowadays, we are all aware of the need to deliver more sustainable events by reducing carbon emissions and waste while shifting our focus towards reusing and recycling materials and working with local suppliers and communities in an effort to leave a positive legacy...

Visiting La Centenaria 1779

  Here we are at La Centenaria 1779, a historic Catalan masia, or country home. It is a truly authentic location for meetings and events, just 15 minutes from the centre of Barcelona. With beautiful gardens embracing the house and a large dining area for up to...

Bodegas Gramona

  Gramona is a family-run winery in the Penedés region of Catalonia, just 40 minutes outside Barcelona. The estate is made up of the organic farm, the new winery and the historic winery, where we are interviewing Roc Gramona, today. It is a lovely space for group...
Activities in Penedés

Visiting City Zoom Meharis – an interview in the vineyards

Factor 3 On Wheels has brought us to the lovely Penedes wine region today. Here we take to new wheels, in the form of vintage Meharis. Neus from City Zoom, organises amazing cross-country tours, visiting different wineries and discovering the local countryside and...

Factor 3 On Wheels – Interview with Cavas Codorniu

Interview with Cavas Codorniu Wine and cava house Codorniu, in the Catalan region of El Penedés, is one of the oldest family-run companies in Spain. Esteban has been working at the company for no less than half a century Here he tells us about his time at the...


THE MAGICAL ISLAND OF FORMENTERA AND THE STARS  Palma-based events organiser Alessia Comis always has lots on her plate. Right now she is working on a star-gazing event taking place on the magical island of Formentera, just off the coast of Ibiza, between the 11th and...
F3E Safe Travels


SAFE TRAVELS We are happy to announce that Factor 3 Events has been awarded the WTTC Safe Travels stamp. Our programmes comply with covid-safe regulations to ensure the wellbeing of you and your guests.
Melia Sitges

Factor 3 On Wheels – Interview with Hotel Meliá Sitges

Interview with Hotel Meliá SitgesMeliá has two properties in Sitges, the new ME hotel in Terramar and the Melia Sitges near the Port of Aiguadolç. In this video we are at the Melia Sitges with Miguel Ferreres, the former managing director.He tells us what a great...

Factor 3 On Wheels – Sitges as a tourist destination

Interview with Tourism Expert Maria Sánchez   Sitges is a beautiful seaside town, just south of Barcelona. For its size it really packs a punch both culturally and in terms of what it can offer corporate clients.  Picture lovely beaches, great restaurants, an...

Factor 3 On Wheels – The future of events

  Interview with Events Expert Eric MottardEventoplus came to life in the year 2000. Its mission was to help professionals organise better events and to professionalise the MICE market in Spain. 20 years later it is the go-to publication for event professionals in...


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