Our Values

Factor 3 Events is an award-winning DMC specializing in the incentive, meeting and conference travel business, providing quality ground arrangements for groups coming to the Spanish mainland or island. 


We are experts in Events

From conception to execution, both full-blown events and the individual services from which they are comprised are designed to fulfill all your objectives: from the motivational to the budgetary; from the creative to the educational and everything in between.



Wonderful Spain is one of the most visited countries in Europe and for very good reason. Let Factor 3 Events help you select the best solutions for your event.


Basque Country
Costa del Sol


Don´t just take our word for it!


Jessica Charles


Factor 3 are Black Tomato Agency’s  number 1 choice partner when it comes to creative and unique incentive solutions in Spain. Their response to brief and local destination knowledge is unmatched and their personal approach makes working together a smooth and seamless experience. They strike the perfect balance between remaining readily available during the brief and pitch process and then supporting the wider onsite team with experienced and professional event delivery. It’s a partnership for the win.

Black Tomato Agency - The Black Tomato Group - London and New York

Catherine Hills

etm productions has had the privilege and delight of teaming with Factor 3 on client projects for over 15 years. Toby, Barbara and the entire Factor 3 family have always worked with enthusiasm, creativity and efficiency to ensure a great outcome for all involved – from roaming robots to posing pugs – they’ve helped it all happen seamlessly. We wouldn’t consider a live event in the Spanish region without their tireless support. A 5*recommendation from all of us!

Kim Williams

As a U.S. company who has worked with multiple DMCs throughout the world, I need to let you know just how great it was to work with Factor 3 Events!

When our client originally came to Barcelona, she initially met with another DMC. However, she didn’t feel like the venue recommendations were what they were looking for.

Upon contacting Factor 3 Events she instantly engaged with your company, and you rapidly and expertly identified the best venues for the project, providing an impressive selection of fabulous options! From that initial meeting, and throughout the preplanning and execution phases, everything was absolutely flawless! It was abundantly clear that you went out of your way, in every respect, to deliver an event of the highest caliber.

In short, the service at Factor 3 Events was exceptional and seamless, and your staff was an absolute joy to work with. The high level of professionality we experienced made the project run incredibly smoothly, and in particular we greatly appreciated the round-the-clock communication updating us on any changes, and by the clear-cut transparency of your budgets and ease of your processes in general.

We cannot thank you enough for all that you did for us!


Colleen Healy

Working with Factor 3 Events on this run-up to the complex kickoff event for our client was seamless. Communication was effective, all inquiries addressed and questions answered in a timely manner. Despite the multiple channels involved, we did not miss a beat. Factor3 made tough decisions seem simple too.  On site, the Factor3 team were present on the set-up and live event day, start to finish. We executed a flawless walkthrough with the client, and the team was always ready to help with any last minute requests, such as multiple kosher meals requested on site to be delivered in minutes … and post event: I have already received my final invoice. This makes reconciliation so much easier for me which is extremely appreciated as I move into my next events.

For our two internal team receptions, the Factor3 team and I made quick decisions allowing us to wrap up these dinners far ahead of onsite dates. I got all of the answers that I needed within days. We were able to customize menus at both venues, which the client was very happy about. The clients cannot say enough great things about these two dinner events. I am so grateful for Factor3’s help in making these such a hit.

My Factor3 team were true professionals and extremely good at what they do, and always had a smile on their face. Their quote was “how can I help”, and it put me truly at ease throughout these events

Thanks again and looking forward to future events with Factor3.  All the very best.

Lex Butler

I wanted to say what a pleasure it was to work with Factor 3 and both of you individually. Nothing was ever too much trouble for you, you dealt with the multiple countries and multiple requests with ease, grace and with such support. It felt like you were all part of our own team, not a 3rd party supplier. It is rare to get that these days and I certainly haven't had that for a long time. You have helped deliver one of the most successful European Symposiums the client has had and for us, ensured we had nothing to worry about on the periphery while we delivered this event.

Ben Hawkins

I have worked with Toby and Factor3 on so many occasions over the years and there are many reasons for this. Factor 3 are my first point of contact when planning projects in Spain. It’s so great to work with a team that bring the kind of production values and professionalism that one comes to expect of trusted partners and is always harder to find outside the UK. Since Factor3 is made up of such a talented mix of individuals they have the local knowledge, contacts and above all creativity not only to respond to a brief, but think beyond it and provide much much more. Its not just about that, they add value to what is delivered at every turn and also provide you with peace of mind. A Destination Management Company has too bad a name in my book so I would never describe Factor3 as this, rather I see them as the most trusted and reliable partner to work with in Spain. Factor3 is true enabling partner in event delivery - if you think you know what their areas of expertise are it's worth asking them again, because they can support events in so many ways

Barbara Braschoss

It is hard to find a trustworthy, sympathetic and loyal partner in this business – but if you have one, you should go for it. Within the last 7 years we have been working with Factor3 on many events – incentives as well as big events for our clients out of the automotive business. Apart from their creativity and manpower – they do know, how to arrange whatever is necessary even with spontaneous changes. (I) am looking forward to our next projects and please do not hesitate to get in contact.

Factor 3 On Wheels – A royal Hotel in Barcelona

Interview with Hotel Fairmont Barcelona The Fairmont Barcelona is one of the city’s largest hotels with over 400 rooms and a large selection of meeting rooms and event spaces. It is set in spectacular gardens, boasts two open-air pools and an excellent fitness centre....

Factor 3 On Wheels – How important is proper communication?

Interview with communication expert Raimond Torrents Ray Torrents is the founder of Torrents & Friends, one of Barcelona’s leading events and communication agencies. We are interviewing him at the famous Ocaña Bar and Restaurant on Plaza Reial in central...

A big little wish for 2021

Make a wish As 2020 comes to an end, we are all reflecting on what a taxing year it has been for everyone; a year when small pleasures became so important.  So, we asked a selection of our clients and partners to send us a small wish for 2021. Nothing too ambitious,...

Factor 3 On Wheels – A sustainable Convention Centre

Interview with Barcelona’s International Convention Centre Barcelona’s International Convention Centre (CCIB) has been a powerhouse for the city since its opening in 2004, attracting a multitude of large meetings and congresses from all over the world. Recognised as...

Factor 3 On Wheels – The native catalan beer

Interview with Fabrica Moritz Moritz is, without doubt, one of Barcelona’s most emblematic products. The beer and its logo beat at the heart of the city.  In 2004, Moritz opened its flagship restaurant in central Barcelona, located in the historic brewery, dating from...

Factor 3 On Wheels – A historic hotel in Barcelona

Hotel Majestic Interview The Majestic Hotel is, without doubt, one of Barcelona’s most historic and cherished hotels. Located on the elegant Paseo de Gracia, it opened its doors over 100 years ago and has since then has become synonymous with elegance and style. This...

Factor 3 On Wheels – A multi-faceted region

The voice of the Expert:  Catalunya Convention Bureau  Catalonia, in north-eastern Spain, is probably most famous for its capital, Barcelona. However, beyond its largest city, the region is a real treat for visitors. It boasts long stretches of Mediterranean...

Factor 3 On Wheels – A culinary institution in Barcelona

Catering Moncho’s InterviewMoncho, aka José Ramón Neira, is a bit of an institution in Barcelona. Despite his advanced years, this hardy Galician continues to work like a trooper, heading up a group of 8 restaurants as well as Botafumeiro, another Barcelona culinary...

Factor 3 On Wheels – Hotel W Interview

In this interview we are on one of the fabulous terraces at the lovely 473-room W Barcelona, which offers spectacular accommodation for both leisure and business tourists alike.  With two pool decks, beach access, a wide range of meeting spaces, excellent restaurants...

Factor 3 On Wheels – Ahoy! Land in sight

Maritime Museum Interview Barcelona’s Maritime Museum or Museu Marítim, stands proudly on the site of the former Atarazanas shipbuilding site at the end of the famous Ramblas, facing the very sea onto which it once floated freshly built boats. This fine example of...


Our customer support team is here to help! We are available by phone at +(34) 93 552 8775 and by email at info@factor3events.com