James Bond was back in Bilbao this year!

During three active weekends Pure Perfection and Factor3 organised a fun incentive for 35 automotive salesmen each weekend.

The event started in the river of Bilbao, where the guests had to follow 007 with kayaks. Unfortunately James Bond managed to escape all the time. They tried again the next day with yellow 2CV cars along the coast of Vizcaya stopping for lunch at the beach of San Sebastian with no success.

They even tried to copy James in its “The World is Not Enough” film with an amazing result: three new James Bond films.

The premier of the films took place in the 1 Michelin Star Restaurant Nerua, where all the participants got standing ovations!