About Us

We're Factor3 Events

We work with events agencies and brands to create stand-out experiences and live events that showcase a side to Spain that is tailored to the end delegates, maximising both engagement and enjoyment.

We are a Destination Management Company, but find that label very restrictive and prefer to think of ourselves as offering Creative Destination Management.

Our Mission

to work in partnership with you to design and produce unique events of the highest quality that are tailored to your group.

Our Passion

to get under the skin of the end delegate, exceed their every expectation and enable them to experience a side to Spain that they will not forget.

Our Focus

being innovative, creative and client-centric. We also pride ourselves on being competitively priced and transparent.

Our Experience

gained by working with both agency and direct clients, for groups from 10 to 4000 pax, extends beyond the range of standard event models and originates from a wealth of industry sectors.


A Little Background...

Factor3 Events was founded in 2004 by Toby Kenyon, Mónica Martí and Barbara Plomer. They had been working together for a while, for a large, well know agency, but were tired of its constraints and the lack of creative or future thinking. Freed from these restrictions their aim was to create a more bespoke service and client focused approach. Factor 3 started with a very modest client base (in fact we cheered when we sold our first cycling activity for 5 pax!), which grew little by little over the years that followed and mainly via word of mouth. The company ethos today has stayed true to the original aim and it is this, coupled with a unique creative flair that has won and developed the now strong client list which is held today. The majority of Factor3’ s clients are from the UK and German MICE markets and while the senior management team do work collaboratively on larger events, these markets tend to dictate the business channels for smaller events, with Austrian Barbara heading up the German side and Englishman Toby the UK. Spanish Monica is the bridge between these two divisions. While historically the position and advantages offered by boutique agency status has been enjoyed, Factor 3 have since their 10th anniversary spread the net wider and expanded the team. Over the last few years awareness of the brand and its USPs has grown, as has the turnover and frequency of large scale and impressive projects.