The seaside city of Barcelona will bewitch even the most well-travelled executive. Offering fabled art and architecture, boundless culture and world class gastronomic and party scenes, its enchantment will root deep and keep your delegates coming back time and time again.
So captivating is the city that it inspired all of these creative greats – Dali, Miro, Picasso, Gaudí, who in turn left their footprints in its sands, taking it to new heights. It nestles between the sparkling blue Mediterranean and the rolling green collserolla hills, a bubbling jewel of life and colour, music and passion with one of the greatest concentrations of gothic architecture in Europe, not to mention some of the world´s most bizarre buildings and surreal spectacles!
For events Barcelona is an all-rounder, an all-star. From a pharmaceutical congress to a high-end incentive alike, it presents an outstanding offering. Easily accessible Barcelona boasts impressive conference centres; a myriad of hotels that run the gamut and includes diverse luxury options; outstanding unique venues; sun-drenched beaches; cobbled streets; Ibiza style beach clubs. Activities can be based on the water, the beach, or between the towering skyscrapers and juxtaposed Roman walls in the centre. Step outside the city to explore the stunning coast of the Costa Brava or the fresh air and vines of the wine and cava regions, a further step and you can be in the snow-dusted Pyrenees! Barcelona really has it all.
Its culinary landscape is broad and varied, as with any cosmopolitan city there are a plethora of great options to feast on. Tapas classics, hearty seasonal Catalan fare and rich paella; And now thanks to the cutting-edge creativity of the masters of molecular gastronomy - such as Ferran Adria - the region´s famed artistic traditions are not crafted simply with a paintbrush.
Cucumber and rose petals? Perhaps juniper and cardamom seeds? Gin and tonics are serious business here, whether savoured over sunset on an elegant roof terrace with panoramic views, or sipped in a beach bar with your toes buried in the sand, they are the perfect way to ease into the vibrancy of the nocturnal city. As darkness falls so does the sense of unlimited possibilities… And there quite literally are! Choose from rustic taverns adorned with farming tools to opulent lamp-lit lounges, or airy mismatched chic cocktail spaces, and if you´re still standing at 3am, head to the clubs to discover the unabashed wild side of Barcelona.